Wyoming Relaunches International Brand as The Great American West: Five-state Regional Cooperative Unveils Rebrand in Inbound Tourism Markets

May 18, 2018—Cheyenne, Wyoming—The Wyoming Office of Tourism—along with our international marketing partners of Idaho, Montana, North Dakota and South Dakota—is pleased to announce a new name and brand identify, The Great American West, that is being used to market the five-state region internationally.

“The Great American West brand perfectly captures the spirit of this five-state destination,” said James Scoon, director of global sales & services for the Wyoming Office of Tourism. “This new brand will set us apart in a highly competitive international marketplace as it will help tell the stories of the diverse offerings in our region.”

Encompassing Idaho, Montana, North Dakota, South Dakota and Wyoming, the region was previously known as the Real America. Starting today with its official relaunch, The Great American West brand will be used to strategically market Wyoming to tour operators, consumers and media.

“We are The Great American West," said Diane Shober, executive director of the Wyoming Office of Tourism. "As we work to collectively market our five-state destination, it's imperative that our name clearly defines who we are while inspiring travelers to learn more and experience the adventures that are found in this region." 

Formed as a multi-state international promotional cooperative in the early 1990s, the region has been marketing collectively for more than 27 years in seven key markets, including The United Kingdom, Germany, Australia, France, Italy, Benelux and Nordics.

“Wyoming, along with our partner states, is committed to promoting international travel to our region,” added Shober. “This new brand identity showcases that commitment and the true partnership that exists between the states, as we know that we’re stronger together in the international marketplace.”

For more information about Wyoming’s international marketing program and efforts, visit www.TravelWyoming.com/industry/travel-trade. Learn more about The Great American West at www.GreatAmericanWest.co.