Monthly PR Recap- August 2017

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, the Wyoming Office of Tourism sends out a monthly email recapping earned media coverage that our publicity team has garnered. 

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, the Wyoming Office of Tourism sends out a monthly email recapping earned media coverage that our publicity team has garnered. 
 

Media + PR Summary 

Wyoming's publicity team has been working on highlighting the places, spaces, attractions, destinations and experiences throughout the state. Each month, we calculate reach and editorial value for earned media placements. Below you'll find an overview of our top media placements, as well as earned media results

Please note that "Top Media Placements" and "Earned Media" include coverage that is a direct result of our public relations program, while "Wyoming in the News" is coverage that cannot be directly tracked back to our program. 

Top Media Placements

The total solar eclipse dominated media storylines throughout August and Wyoming's PR team worked to share the unique experiences the Cowboy State offered around the event and the impact the eclipse had on tourism in Wyoming. This outreach resulted in a Food Network article highlighting Katie's Cakery, a Riverton pastry shop that offered eclipse-themed treats. In addition, the Wyoming Office of Tourism had such great responses from partners throughout the state regarding our request for eclipse-themed food and drinks that we published an article titled "Wyoming Eclipse Food and Drink" on TravelWyoming.com

Additional media coverage included a piece in Condé Nast Traveler that featured the Grand Tetons and Jackson in its "Labor Day Weekend Getaways 2017" article, recommending the Four Seasons Resort Jackson Hole, Spring Creek Ranch and the Teton Mountain Range. 

Budget Travel captured the best moments from this year's Cheyenne Frontier Days, including multiple photos in an article that named the event "America's Best Outdoor Rodeo." 

August Earned Media 

Go Nomad: Cheyenne, Wyoming's Frontier Days

WTXL: "Quite Dramatic" Eclipse Provides Opportunity, Odd Shadows, Travel Options

KGWN: Solar Eclipse Could Help Wyoming's Economy

KGWN: Eclipse Tourism 

Wyoming Business Report: Two WYO Airports Top Eclipse-Flight Searches 

Budget Travel: See America's Biggest Outdoor Rodeo in Action

Holidays for Couples: 5 Things You Need to See in the Americas in 2017 

Sweetwater Now: Tiny House Comes to Sweetwater County

Food Network: The Coolest Food and Drink Specials for the Great American Eclipse

Uinta County Herald: Excitement for Eclipse Overshadows Concerns

Daily Camera: Boulder County Eclipse Viewers Headed to Wyoming Will Have Company

KGAB: Wyoming Officials Issue Warning on Phony Eclipse Glasses

Wyoming Tribune Eagle: UW Astronomers Recommend Seeing Eclipse from Path of Totality

Vogue: 5 Destinations Where you can See the Total Solar Eclipse

The Washington Post: In Wyoming, a Technical Meltdown. But it was Still Gorgeoous

The Denver Post: Photos: The Best of the Solar Eclipse 2017 

Coloradoan: Eclipse 2017: "I Need Like Two More Hours of That"

KTWO: K2 Radio Newsflash Briefing for August 21, 2017

KTWO: Casper was No. 1 on Twitter Because of the Eclipse

KUSA: 34,000 Cars are Going to Try to Drive Back from Wyoming at the Same Time

Wtop: Jammed: Eclipse Crowds May Have Doubled Wyoming's Population

Billings Gazette: More Than a Million People May have Visited Wyoming for Eclipse

Casper-Star Tribune: More Than a Million People May have Visited Wyoming for Eclipse

Wyoming Business Report: Hotel Rates Shoot Up with Eclipse Traffic 

KTWO: Wyoming Tourism Office wants 100,000s new BFF Eclipse-Viewers to Return

County 10: Wyoclipse Recap: Lander's Budgetary Impact, Infractions and Comparisons

High Country News: Photos: an Unexpectedly Quiet Eclipse Viewing

Big Horn Radio Network: Economic Benefits of Eclipse to be Determined

Oil City News: Official Eclipse Economic Analysis Due in October

The Salt Lake Tribune: Eclipse Crowds May Have Doubled Wyoming's Population

The Torrington TelegramLodging Tax Board Heading in New Direction

Post Register: Wyo Officials: Eclipse Likely Biggest Event

KGWN: Wyoming: Solar Eclipse Event Huge Success

Wyoming Business Report: Eclipse Likely Wyoming's Largest Tourism Event in History

Casper Star-Tribune: Eclipse Numbers Set Records at Wyoming State Parks

The Torringtpn Telegram: Super Bowl for Wyoming, Goshen County

San Francisco Chronicle: Grand Teton Sees Record Burst of Visitors During Eclipse

The Tribune: University of Wyoming Looking to Add Tourism Degree Program

USA Today: 50 States: 50 Standout Sandwiches

Big Horn Radio Network: Worland News 8-30-10

KULR: University of Wyoming Looking to Add Tourism Degree Program

International Earned Media 

In addition to our domestic public relations efforts, Wyoming hosts numerous international media visits through our partnership with Montana, North Dakota and South Dakota as part of the "Real America" region. Below is the earned media from July. While there is additional coverage of the region in international media placements, the results below were supported by the Wyoming Office of Tourism. 

Vacations and Travel: Black and blue at Jackson Hole (Australia)

Get Lost Magazine: Europe vs. America. Snow showdown (Australia)

Sun Herald: 5 Essential Things You Need to Know Before Going (Australia)

Ambassador.land: Blog: Lost in the Black Hills of Wyoming (Benelux)

Ambassador.land: Blog: Wyoming (Benelux) 

Ambassador.land: Podcast on Wyoming (Benelux) 

WorldWideCampers.com: RV trip through the States: preparation (Benelux)

Reach + Editorial Value  

The Wyoming Office of Tourism measures its earned media by reach, the number of potential readers/viewers of the placement and editorial value, as well as the estimated value of the placement for the Wyoming tourism brand. A summary of the year-to-date earned media results are below. 

Year-to-Date Reach (Circulation and UVM) and Editorial Value 

*This year-to-date number includes domestic (through August 2017) and international (through July 2017) media coverage

Reach: 1,293,312,722

Editorial Value: $14,324,039.99

August 2017

*This includes domestic media coverage

Reach: 162,360,978

Editorial Value: $1,592,159.62

Wyoming in the News 

The New York Times: "Close Encounter" was When the Movies got New-age Religion

TIME: This Strange Geological Formation has UFO Enthusiasts Flocking to Wyoming

U.S. News & World Report: Wyoming Education Plan Released

For more information contact:

Tia Troy
PR and Media Manager
307-777-2831
Email Tia