Industry Extranet Guidelines

TravelWyoming.com Extranet Guidelines

The Extranet is the hub for the Wyoming Office of Tourism’s efforts in providing information on all the great things there are to see and do here in Wyoming. Thousands of potential travelers – and customers – visit TravelWyoming.com or call 1-800-225-5996 looking for information every month.

This free marketing tool provides a platform for Wyoming businesses offering tourism-related services to reach a national audience. It is the responsibility of the account owner to keep information updated and accurate. Our office will NOT be held responsible for outdated listings or events and we will NOT make changes on behalf of a business that neglects to utilize the system correctly.

Please note that the Extranet serves as the Office of Tourism’s primary tool for determining events and activities to promote within our strategy. In other words, if you aren’t listed, you are missing out!

TravelWyoming.com Listing, Deals & Events Guidelines

The following guidelines will help you determine if your listing qualifies for a TravelWyoming.com Listing, Deals & Events Extranet.

These guidelines were developed based on user research to determine the type of information visitors expect to find on our site and in our publications. Please keep in mind that our goal is to provide information for visitors on fun and exciting things to see and do while traveling in Wyoming. We ask the question, “Is this an event/listing a traveler would plan their vacation around/with?” If not, and if posted, we pose the risk of becoming irrelevant to our audience.

Approval/rejection of all submissions is at the sole discretion of the Wyoming Office of Tourism, which reserves the right to edit or refuse any listing. Some listings may be approved by correcting your submission following the instructions provided. Those re-submitted without corrections may be deleted from the system.

Please remember that these are only general guidelines.  Please contact us directly with any questions or concerns, and we will happily provide additional help. Please contact [email protected]
 

What can I submit as a tourism business listing?

  • Only business’s whose physical address is within Wyoming state borders will be able to have a listing on the TravelWyoming.com website.
  • A business’s physical location or headquarters will determine the city/region the listing is displayed onto within our website. No alternative city can be selected.
  • Businesses must offer a leisure tourism-related activity or place to stay.
  • All businesses must be open to the public and have regular hours. No businesses that are “appointment only” will be listed. If a business has no physical address and only has a PO box, it will not be listed.
  • By posting content and photos to a listing on our website, you are confirming that all assets, both written and visual, are your property and that you/the business have the rights to all information on the listing.
  • By posting content and photos to a listing on our website, you are allowing WOT to use the information/photos for marketing purposes beyond a listing.

Examples of businesses generally not eligible for our extranet:

  • Standard retail establishments (i.e. grocery stores, hardware stores, pharmacies)
  • Fast food franchises (exceptions for Wyoming-based franchises)
  • Organizations, groups, clubs etc. (except for Convention and Visitor Bureaus)
  • Businesses that do not have a physical address inside the State of Wyoming.

What can I submit as a tourism event?

  • Prominent events open to the general public and actively marketed to audiences statewide and/or nationwide
  • Events showcasing a town’s unique character or heritage
  • Festivals providing activities of interest to travelers
  • County fairs
  • Major and minor league sporting events (individual games or the season)
  • By posting content and photos to a listing on our website, you are confirming that all assets, both written and visual, are your property and that you/the business have the rights to all information on the listing.
  • By posting content and photos to a listing on our website, you are allowing WOT to use the information/photos for marketing purposes beyond a listing.

What generally does NOT qualify to submit as a tourism event?

  • Events closed to any segment of the general public for any reason
  • Family or class reunions; church functions, and fundraisers
  • Retail sales, craft shows, and yard sales not associated with a special tourism event
  • Children’s Easter Egg hunts, photos with Santa, etc. (unless part of a larger tourism event)
  • Pageants, other than statewide or regional pageants
  • Multi-week classes/workshops, summer camps or other activities not considered a special event
  • Book club meetings, author meet-and-greets, etc.
  • Listings submitted without a website that provides more information
  • Listings submitted without a photo for our site’s formatting

Each business is allowed only one free listing in the OTJ. You can choose the appropriate OTJ category for your business. Please note that your category will be reviewed for accuracy. If you wish to have more than one listing in the OTJ, you can purchase one through Jim Wilkinson at Miles [email protected]