Co-Op Programs

Co-op Opportunities

The Wyoming Office of Tourism (WOT) provides a variety of co-op opportunities to industry partners. Co-ops are available through the marketing campaign, search engine marketing (SEM), technical assistance and research. These Co-ops allow industry partners to participate in campaigns and research and at discounted price. 

Teaming up with WOT in the Co-ops takes your advertising message to markets strategically chosen for distribution.  These markets are proven for WOT and make the bulk of the target markets WOT is reaching with the advertising campaign.

2018 Road Trip Sticker Campaign

Leverage a classic in-state campaign that drives visitation across the state with a custom branded sticker for your destination!

There are 2 levels of partnership opportunities in 2018:
Level 1- Approved Distribution Partner (Last day to commit: February 28, 2018)
Level 2- Custom Illustration Partner (Last day to commit: February 28, 2018)
Note- You may pay to reprint your 2017 stickers. See how you can participate and commit here.

Click here to view the 2017 Road Trip Campaign map stickers

2018 PAID MEDIA CO-OP OFFERINGS

The Wyoming Office of Tourism (WOT) has secured the 2018 paid media Co-op offerings for the industry partners.  Offerings include spring insert, SEM, print, digital, broadcast and regional OOH.

See the full list of offerings here.

Click here to explore all industry partner opportunities and programs in the catalog.

FY2017/2018 TECHNICAL ASSISTANCE CO-OP PROGRAM (TACP)

The Wyoming Office of Tourism (WOT)'s FY2017/2018 Technical Assistance Co-op Program (TACP) funding is available.  The TACP is designed to support and facilitate projects that contribute to the development of the tourism industry statewide.  The intent of the TACP is to fund a larger variety of projects that directly support WOT's strategic areas of focus. 

WOT will award up to $5,000 per project based on eligibility and this Co-op requires a 50% cash match on behalf of the applicant and will be awarded on a reimbursable basis.  WOT requires that anyone who applies for the Co-op program, consults with their local tourism authority regarding their project and, in turn, will be required to submit a letter of recommendation from them that shows their support of the project idea

(Examples include: visitor way-finding signage, marketing research initiatives to drive tourism development strategies and the implementation of visitor service or customer service training)
*Please see the Technical Assistance Co-op Program Guidelines for more details.

UPDATE: All project applications that are submitted and approved now through April 1, 2018 or until funds are expended, MUST be completed by June 1, 2018 as it is the end of the biennium.

The below documents have been updated for the FY2017/2018.
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Click Here for the Technical Assistance Co-op Program Guidelines
-Click Here for the Technical Assistance Co-op Program Checklist and Application
-Click Here for the Industry Partnership Guide

 

For more information contact:

Britney Butler
Industry Relations Manager
307-777-6706
Email Britney