Co-Op Programs

The Wyoming Office of Tourism (WOT) provides a variety of exposure opportunities to industry partners. Partners are invited to advertise on WOT-owned channels such as as well as Wyoming's Official Travel Guide. Advertising on WOT's owned channels allows you to reach the most highly qualified audience.

WOT also offers several co-op marketing opportunities. Co-ops are available through the marketing campaign, search engine marketing (SEM), and more. These Co-ops allow industry partners to participate in campaigns at discounted price. 

Teaming up with WOT in your marketing takes your advertising message to markets strategically chosen for distribution.  These markets are proven for WOT and make the bulk of the target markets WOT is reaching with the advertising campaign. Many opportunities are available year-round to stretch your marketing dollars! For the full list of owned channel and co-op marketing opportunities, see the catalog below.

2019 Opportunities advertising, Spring Inserts, Winter Insert, Re-marketing, SEM, and so much more. See the full list of offerings here.

2018 Road Trip Sticker Campaign - 2019 Details Coming Soon

Leverage a classic in-state campaign that drives visitation across the state with a custom branded sticker for your destination!

There are 2 levels of partnership opportunities in 2018:
Level 1- Approved Distribution Partner (Last day to commit: February 28, 2018)
Level 2- Custom Illustration Partner (Last day to commit: February 28, 2018)
Note- You may pay to reprint your 2017 stickers. See how you can participate and commit here.

Click here to view the 2017 Road Trip Campaign map stickers

For more information contact:

Lauren Eimers
Industry Partnerships Manager
Email Lauren