Annual Reports

The Wyoming Office of Tourism (WOT) partners with several research partners to capture essential facts and figures related to Wyoming’s tourism industry as well as WOT's performance metrics on an annual basis.  Below you will find details for 2015-2016.

2016 Facts and Figures

2016 Year in Review
The Wyoming Office of Tourism Year in Review is a highlight of WOT's results and accomplishments from the previous calendar year.

2016 Overnight Visitor Profile
The Overnight Visitor Profile provides an overview of the latest Wyoming research findings.  This data is courtesy of SMARInsights.

2016 Advertising Effectiveness ROI
The Wyoming Office of Tourism Advertising Effectiveness ROI research provides that latest Wyoming Office of Tourism’s performance metrics related to the advertising efforts. This data is courtesy of SMARInsights.

The Wyoming Office of Tourism's Official Travelers Journal (OTJ) Readership Study analysis captures how potential visitors interact with the OTJ.  This data is courtesy of Destination Analysts.
 
2016 State of Wyoming/County Economic Travel Impact Report
The Economic Travel Impact Report provides an overview of the latest Wyoming research findings in further detail which reported 8.5 million overnight visitors and direct spending of $3.2 billion in 2016.  
You may also view the 'County One-Pagers: Travel Is An Economic Engine' here.
  • An interactive county map may be found here. This data is courtesy of Dean Runyan & Associates.

2015 Facts and Figures

2015 Year in Review
The Wyoming Office of Tourism Year in Review is a highlight of WOT's results and accomplishments from the previous calendar year.

State of Wyoming/County Economic Travel Impact Report and 2015 Overnight Visitor Profile
The Economic Travel Impact Report and the Overnight Visitor Profile provide an overview of the latest Wyoming research findings in further detail which reported 10.5 million overnight visitors and direct spending of $3.3 billion in 2015.  This data is courtesy of Dean Runyan & Associates and SMARInsights.

The Wyoming Office of Tourism Advertising Awareness and Advertising Effectiveness ROI research provides that latest Wyoming Office of Tourism’s performance metrics related to the advertising efforts. This data is courtesy of SMARInsights.
 
The Wyoming Office of Tourism's Official Travelers Journal (OTJ) Readership Study analysis captures how potential visitors interact with the OTJ.  This data is courtesy of Destination Analysts.