Marketing Strategy

The Wyoming Office of Tourism (WOT) is the agency charged with bringing non-resident visitors to Wyoming by promoting the state as a vacation destination to both domestic and international audiences. The local tourism industry relies on WOT to create an umbrella marketing campaign, promoting Wyoming as an ideal vacation destination and positioning Wyoming against competitive brands as the destination of choice.

That's WY Brand Platform

Why visit Wyoming? The breathtaking landscapes speak for themselves. And our campaign brings them to life in all their glory. But the "That's WY" brand platform is designed to connect with audiences on a deeper emotional level. Grand visual statements are paired with thoughtful philosophical statements that tap into the mindset of those seeking our unique brand experience. Everything we do is meant to capture the "epic intimacy" you feel when you're here, unleashing your uninhibited spirit of adventure in the great state of Wyoming. 

That'sWY Brand Ecosystem

Content Marketing plays an essential role in the That's WY brand platform, and is the heart of all owned branded platforms including the Travel Guide,, website articles and listings, the monthly e-newsletter, and all social channels. 



International Markets

The mission of the Wyoming Office of Tourism is to promote and facilitate increased travel to and within the state of Wyoming. The markets of focus to accomplish this are: Americas, Europe, Oceania, and Asia. Many of these audiences are reached through Wyoming's full-time, in-market representatives such as Aries Marketing Solution for the Japanese market and Rocky Mountain International (RMI) for the European, Nordic and Oceania regions.

Marketing efforts by the Wyoming Office of Tourism are key to accomplishing this mission. Wyoming strives to use marketing dollars to their highest potential by efficiently delivering messages that highlight Wyoming’s abundant outdoor recreation, rich cultural heritage, significant national historic sites, pristine national parks, and stunning natural beauty. The Wyoming Office of Tourism targets high yield, experience-hungry travelers, who are likely to be receptive to the products that are available in Wyoming.

The Wyoming Office of Tourism continually evaluates upcoming markets and trends to determine the most effective marketing opportunities.


  • Asia-Pacific - Japan
  • Europe - (Germany, United Kingdom, France, Benelux, Italy)
  • Nordic - (Denmark, Sweden, Norway, Finland)
  • Oceania - (Australia, New Zealand)
  • Brand USA - (Canada, Mexico, China, Taiwan, South Korea, India)
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