Meet Our Staff

The Wyoming Office of Tourism works to bring non-resident visitors to Wyoming. By actively marketing Wyoming as a vacation destination to both the domestic and international markets, this division contributes significantly to Wyoming’s economy by building a strong tourism industry. In addition, the Film, Arts & Entertainment program markets Wyoming locations to production companies and promotes Wyoming’s cultural amenities to further increase economic development and statewide tourism. 

Click here to view the Wyoming Office of Tourism's Organizational Structure



Diane Shober
Executive Director
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Diane leads the WOT staff in the development and execution of programs and policies that achieve the mission and goals of the Wyoming Office of Tourism. She is responsible for the fiscal management and expenditures of all appropriated funds and serves as the primary point of contact with the governor and his/her key staff, legislators, other elected officials and directors of other state executive branch agencies. She serves at the discretion of the Wyoming Tourism Board.


Business Operations

Anita Benton
Director of Business Operations
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Anita develops and manages all operational functions that support the office and state run Welcome Centers.  She directs and manages all of the accounting and financial functions of WOT including the development and maintenance of WOT’s budget. She leads an excellent and dedicated business operations team to make sure all internal controls and operating procedures concur with laws, rules and regulations.

Amanda Roberts
Accounting Manager
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Amanda’s primary role is to analyze, reconcile and report financial information to ensure accuracy and compliance with WOT financial and accounting policies. In addition, she works alongside the Director of Business Operations with the preparation, development and reporting of the budget and annual audit.


Cindy Weekly
Accounting Coordinator
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Cindy supports all accounts receivable and accounts payable functions of the office; she process vendor payments and monitors contracts; manages inventory and archiving; prepares and maintains records of all point-of-sale inventory and sales.


Kim Koester
Business Services Sr. Coordinator 
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Kim greets everyone who enters the doors at the office.  She answers and fulfills customer request by providing vacation planning information and answering questions about Wyoming. She performs executive-level administrative and support duties for the WOT Board of Directors, the Executive Director and Global Sales and Services department. She assures the procurement process for RFP’s is managed appropriately, RFP and Contract development and tracking. 

Jennifer Griswold
Research & Analytics Manager 
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Jennifer manages the research and analytics of Wyoming Office of Tourism.  Her primary role is to support and assess WOT’s central strategy initiatives and key performance indicators through the development, management, and execution of all research efforts.  Jennifer manages research vendor relationships and budgets, authors reports, and presents integrated insights to the Wyoming tourism industry.


Becky Ward
Visitor Services Supervisor, Southeast Wyoming Welcome Center 
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Becky is responsible for the daily oversight of the Southeast Wyoming Welcome Center and manages a staff of Wyoming experts. Her goal is to ensure visitors receive the highest level of customer service resulting in an enhanced Wyoming experience and a desire to return. She also facilitates the warehouse operations and brochure distribution.


Jeanett Wolff
Welcome Center Supervisor, Northeast Wyoming Welcome Center
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Jeanett’s primary role is to manage and oversee the Northeast Wyoming Welcome Center to include a staff of Wyoming experts who inspire and influence travel throughout the state. She ensures visitors receive the highest level of customer service to enhance their Welcome Center experience and create a desire to return.

Global Partnerships

James Scoon
Director of Global Sales and Services
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James develops and implements an effective Global Sales and Services strategic plan and oversees collaboration with external partners and internal teams to set international marketing benchmarks for success. He also oversees the Global Sales & Services team that is dedicated to developing new and existing relationships with international trade as well as the WY tourism industry by assuring timely and relevant communication and services at the highest level.


Cameron Ross
Global Partnerships Senior Manager
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Cameron directs corporate and non-traditional partnership development aimed at maximizing opportunities, delivering value to Wyoming visitors and raising the visibility of the Wyoming brand. He also oversees the collaboration efforts between partner organizations and WOT departments and assures timely and relevant communication with these partners.



Jim Wollenburg 
International Programs Manager
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Jim's role is to build out and manage a comprehensive brand strategy for WOT's international markets.  He is responsible for monitoring market travel trends and building out new marketing plans in markets with the highest ROI opportunities.  Jim works with industry partners to develop education and outreach programs, and also serves as the main point of contact for the Asia Markets.


Abigail Martin
Brand Partnerships Manager & Film Liaison 
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Abigail leads industry partner marketing co-ops, regional marketing efforts and participates on the industry outreach team. This position serves as co-lead on the development of the Official Travelers Journal with an emphasis on representing industry partner content.  She also facilitates all film inquiries for WOT as the Film Liaison.

Lauren Eimers
Industry Relations Manager  
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Lauren's primary role is to manage ongoing industry relationships and programs aimed at maximizing the impact of our partnerships. The Wyoming Office of Tourism (WOT) has worked to establish an industry development strategy to help guide partners through a strategic progression of WOT programs to facilitate continued growth at all levels of tourism marketing capabilities. In addition, the development of ongoing advocacy and education efforts play a critical role in helping to ensure that policy makers, residents and visitors are aware of the impact that tourism plays in economic and social prosperity for Wyoming.


Brand Studio


Michell Howard
Senior Director of Brand Strategy
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Michell develops and executes a winning brand strategy and establishes priorities for consumer marketing/client services. She also oversees internal Brand Studio areas of focus, processes and workflow in addition to managing a team that is creative and committed to excellence.

Angelina Cisneros
Brand Studio Senior Coordinator
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Angelina's primary role is to support and facilitate the implementation of all functions of the Brand Studio. She prioritizes workflow, sets expectations and oversees project tracking across all programs of the Brand Studio including Strategic Partnerships, Visitor Engagement, Brand Integration and Media/Public Relations.

Becky Oswald 
Brand Integration Senior Manager 
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Becky leads agency wide integration of marketing efforts and manages the Agency of Record (AOR) including all advertising campaign activity and results. She also oversees all WOT brand standards and the development of supportive media and content in relation to the campaigns.



Lauren Seidl
Communication & Content Manager
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Lauren develops and executes an integrated content strategy across all owned, earned and paid media channels.  She also facilitates content coordination and collaboration among WOT in-state industry partners. In addition, she oversees the development of Wyoming's Official Travelers Guide (OTG).

Charles Lammers 
Creative Assets Manager 
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Charles manages and maintains the Wyoming Media Library to support industry, film and media requests.  He provides graphic design, photography, and video production services for all brand collateral and oversees the operation and maintenance of all in-house production equipment related to film, photography production, and editing.

Chris Hauser
Brand Integration Sr. Coordinator
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Chris manages and supports all functions of the Brand Integration team through project management and coordination.  He works closely with the Interactive Manager, Content Manager, Creative Manager and Brand Integration Sr. Manager to set goals and ensure that the brand studio reaches its objectives. Chris also facilitates collaboration between all departments of the Wyoming Office of Tourism as well as external vendors. Chris is also the main point of contact for the Office of Tourism's Extranet. 

Piper Singer 
Public Relations & Media Manager
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