WOT Unveils New Website, TravelWyoming.com
The Wyoming Office of Tourism (WOT) is excited to officially announce the launch of the new consumer website, TravelWyoming.com.
The new website will gradually replace WyomingTourism.org as the two sites will work in parallel until sometime in June when the transfer of content to the new site will be completed.
TravelWyoming.com is being launched in coordination of WOT's "That's WY" campaign. The new site will have the same look and feel as the campaign and will feature content directly related to marketing materials. All of the "That's WY" advertising leads consumers to the new site and allows them to be further inspired to visit Wyoming, plan their trip or order an official traveler's journal.
Funding for the new website was recommended by the Governor and approved by the Wyoming State Legislature during the FY15 Supplemental Session as one time use funds for the project.
The new site design has a fresh and modern look and features several upgrades over the previous site. WOT has seen sharp rises in mobile use accessing the current site so a top priority was to make TravelWyoming.com fully responsive. This means that the site can be viewed the same on any device such as a desktop, laptop, tablet or smartphone. The site also has improved functionality and navigation.
During Phase I of this launch, the WOT team has worked to prioritize content on the new site that supports all of the paid campaign efforts that are currently in the marketplace and driving traffic to the site.
Phase II of the integration will be focused on importing all existing business listings into the new site and is anticipated to begin in May. Please look for additional information on these next steps and an announcement on upcoming industry training opportunities in the weeks to come.