MONTHLY PR RECAP- MAY 2017

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, we'll be sending out a monthly email recapping earned media coverage that our publicity team has garnered. 

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, we'll be sending out a monthly email recapping earned media coverage that our publicity team has garnered

Media + PR Summary 

Wyoming's PR team has been working on telling the stories of the places, spaces, attractions, destinations and experiences that are abundant throughout the Cowboy State. Each month, we calculate reach and editorial value for earned media placements. Below you'll find an overview of our top media placements, as well as earned media results. 

Please note that "Top Media Placements" and "Earned Media" include coverage that is a direct result of our public relations program, while "Wyoming in the News" is coverage that cannot be directly tracked back to our program. 

Top Media Placements

Two predominant themes for May's media coverage were the 2017 Solar Eclipse and National Travel and Tourism Week. Established relationships between the Wyoming Office of Tourism PR team and key media contacts resulted in placements in U.S. News & World Report, Travel + Leisure, Thrillist, TravelChannel.com, USA Today and Cosmopolitan. 

Wyoming's reputation as the best place to view the eclipse was further solidified with a Travel + Leisure feature titled, "Is this the Best Place to Watch This Summer's Total Eclipse?" and the article mentioned activities in Riverton, Jackson and Casper. 

The team's work with journalist Erin Gifford generated two placements on TravelChannel.com: one about dude ranches (including Crossed Sabres Ranch) and the other about summer bucket list activities that mentioned viewing the eclipse in Wyoming.   

May Earned Media 

USA Today: 50 States, 50 Farmers Markets 

KGWN Online: Governor Matt Mead Declares National Travel and Tourism Week 

Cosmopolitan: 10 Dreamy Honeymoon Destinations That Won't Make You Broke 

KGWN: NTTW 

KGWN: NTTW

Parents: 25 Vacation Spots for Families with Big Kids

NEA Member Benefits Newsletter: 6 Can't-Miss Wildlife Safaris in the U.S.

KTWO: NTTW

KTWO: NTTW

KCWY: Governor Mead Praises Wyoming's Growing Tourism Industry

KCWY: WYDOT Adds New Welcome to Wyoming Signs

KCWY: NTTW

Big Horn Radio Network: Tourism Has Big Impact on Park County

KCWY: Today in Wyoming

KCWY: Today in Wyoming

Casper Star-Tribune: Wyoming Banks on Good August Eclipse Views for Tourism Boost

Skift: Wyoming Looks to Eclipse Tourism for a Bump this Summer

Minneapolis Star-Tribune: Wyoming Banks on Good August Eclipse for Tourism Boost 

KOTA: Eclipse Offers Economic Boost Potential to Wyoming Tourism 

Billings Gazette: Wyoming Banks on Good August Eclipse Views for Tourism Boost

U.S. News & World Report: Eclipse Offers Economic Boost Potential to Wyoming Tourism 

Travel + Leisure: Is this the Best Spot to Watch This Summer's Total Solar Eclipse? 

Wyoming Business Report: One Tiny House + 4 Wyoming Destinations

Thrillist: Every Outdoor Spot You Need to Visit in the U.S. this Spring

Big Horn Radio Network: New Welcome Signs at Borders

TravelChannel.com: What You Need to Add to Your Summer Travel Bucket List

Buffalo Bulletin: Tourism Tops $49M

WhenIsTheNextEclipse.com: How Will Wyoming Cope with an Influx of Eclipse-Chasers?

TravelChannel.com: Best Family Dude Ranch Vacations

Daily Burn: 15 Adventures You Should Definitely Take this Summer 

KNXV: Wyoming + Eclipse 

KGTV: Wyoming + Eclipse 

WPTV: Wyoming + Eclipse 

WEWS, KNXV, KGTV, WPTV, WRTV, KMGH, WTVF, KFUN, KMTV: Wyoming + Eclipse

Men's Journal: The 20 Best Mountain Towns in America

Casper Star-Tribune: Casper Designer Outfits Tiny House for Tourism Promotion 

 

Reach + Editorial Value  

The Wyoming Office of Tourism measures its earned media by reach, the number of potential readers/viewers of the placement and editorial value, as well as the estimated value of the placement for the Wyoming tourism brand. A summary of the year-to-date earned media results are below. 

Year-to-Date Reach (Circulation and UVM) and Editorial Value 

*This year-to-date number includes domestic (through May 2017) and international (through April 2017) media coverage

Reach: 529,425,483

Editorial Value: $7,681,459.87

May 2017

*This includes domestic media coverage

Reach: 133,124,710

Editorial Value: $1,195,024.16

Wyoming in the News 

VinePair: 6 U.S. Cities for Your Next Beer Vacation 

Fox News: Kanye West Hiding Out in Wyoming to Find "Creative Groove"

GrindTV: Where to Eat, Play and Stay in Jackson Hole, Wyoming

Forbes: 8 Epic Cycling Trips for the Bike's Bicentennial 

 

For more information contact:

Tia Troy
PR and Media Manager
307-777-2831
Email Tia