Monthly PR Recap- March 2017

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, we'll be sending out a monthly email recapping earned media coverage that our publicity team has garnered. 

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, we'll be sending out a monthly email recapping earned media coverage that our publicity team has garnered

Media + PR Summary 

The publicity team has been working on promoting various places, attractions, destinations and experiences throughout Wyoming. Each month, we calculate reach and editorial value for earned media placements. Below you'll find an overview of our top media placements, as well as earned media results. 

Please note that "Top Media Placements" and "Earned Media" include coverage that is a direct result of our public relations program, while "Wyoming in the News" is coverage that cannot be directly tracked back to our program. 

Top Media Placements

This month's top earned media placements include FoodNetwork.com, Vogue, Mountain Living and U.S. News & World Report. 

The 2017 Solar Eclipse's path through Wyoming and Wyoming's clear and dark skies have earned our state inclusion in U.S. News & World Report's article, "The 10 Top Places for Stargazing." 

A feature on the state's most delicious dishes, Cowboy Cravings: The Most-Iconic Dishes in Wyoming, was published on FoodNetwork.com as a result of a relationship with freelancer Jenn Rice. A related story on Jackson dining options by this writer was published in Vogue.

Another placement resulting from a relationship with Heidi Kerr-Schlaefer was a feature on visiting Wyoming this spring in Mountain Living. 

March Earned Media 

Jackson Hole News & Guide: Mead Nominates Six Jacksonites for State Positions

U.S. News & World Report: UW Considers Offering a Tourism and Recreation Degree

Parents Magazine: 50 Farm Stay Vacation Spots for Families in Each State

Wyoming Business Report: Gov. Mead names Wyo. Tourism Board appointees

Dally Up/Pitch Engine: Sheridan: That's WY! Videos Feature Eaton's Ranch, King's Saddlery

Mountain Living: Why Visit Wyoming this Spring

Vogue: See Why Locals Call This Western Town Neverland

eGlobal Travel Media: STRUTH! One-Man Town's a Busy Place

FoodNetwork.com: Cowboy Cravings: The Most-Iconic Dishes in Wyoming

Buffalo Bulletin: A Boon for Buffalo

U.S. News & World Report: The 10 Top Places for Stargazing

Yahoo! News: The 10 Top Places for Stargazing

Cody Enterprise: 'Tiny House' Contest Will Make Stop in Cody 

Boston Globe: This Summer, It's All About the Eclipse 

IN Magazine: 5 Offbeat Museums: These Attractions are Unusual to Say the Least 

Reach + Editorial Value  

The Wyoming Office of Tourism measures its earned media by reach, the number of potential readers/viewers of the placement and editorial value, as well as the estimated value of the placement for the Wyoming tourism brand. A summary of the year-to-date earned media results are below. 

Year-to-Date Reach (Circulation and UVM) and Editorial Value 

*This year-to-date number includes domestic (through March 2017) and international (through February 2017) media coverage

Reach: 225,347,814

Editorial Value: $2,220,292.60

March 2017

*This includes domestic media coverage

Reach: 110,096,992

Editorial Value: $1,249,542.25

Wyoming in the News 

Casper Star-Tribune: Four Wyoming Lakes and Reservoirs to Visit This Summer