Monthly PR Recap- April 2017

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, we'll be sending out a monthly email recapping earned media coverage that our publicity team has garnered. 

In an effort to keep you, our industry partners, updated on earned media coverage and media outreach efforts, we'll be sending out a monthly email recapping earned media coverage that our publicity team has garnered

Media + PR Summary 

The publicity team has been working on promoting various places, attractions, destinations and experiences throughout Wyoming. Each month, we calculate reach and editorial value for earned media placements. Below you'll find an overview of our top media placements, as well as earned media results. 

Please note that "Top Media Placements" and "Earned Media" include coverage that is a direct result of our public relations program, while "Wyoming in the News" is coverage that cannot be directly tracked back to our program. 

Top Media Placements

April was an impressive month for media placements, with articles in Associated Press, U.S. News & World Report, Frommer's, HuffPost Canada, Lonely Planet, Condé Nast Traveler, Travel + Leisure, Men's Fitness, USA Today and Men's Journal.

The 2017 Solar Eclipse is still garnering coverage, with Wyoming being included in a Men's Journal article, "The 19 Best Places to Catch the Great American Solar Eclipse." 

The PR team pitched Travel + Leisure writer Nina Ruggiero to share unique cycling opportunities at some of Wyoming's national parks, resulting in a feature article titled, "These Car-free National Park Paths are a Cyclist's Dream - for a Limited Time.

As the Cowboy State approaches its 150th women's suffrage anniversary, we've also started media relation efforts to celebrate the milestone and the Wyoming women who continue to break boundaries. Outreach to freelancer Jordi Lippe-McGraw earned the state a Condé Nast Traveler feature article, "Is Wyoming the Most Feminist State Ever?

Finally, the Wyoming Office of Tourism's "Call of the WY" promotion announcement resulted in several placements around the country. The team also shared the article with key media contacts, one of whom featured the program in Lonely Planet's "Here's How to Spend Six Weeks Traveling Around Wyoming in a Tiny House.

April Earned Media 

Hemisphere's Dossier: Wyoming Issue 

KPVI Online: Wyoming Tourism Department Seeks Adventurer

Casper Star-Tribune: Wyoming Tourism Office Seeks Adventurer to Explore State

Associated Press: Solar Eclipse Mania Spurs Festivals, Tours, Sold-out Hotels

U.S. News & World Report4 Great Places for a Girls' Getaway

Dallas Morning News: From Cowboys to Wild Things, Five Cool Trips to Take During National Poetry Month

Travel Pulse: Adventurers Sought to Answer the "Call of the WY"

InStyle: 15 Trips You Can Take with Your Tax Refund

Frommer's: Summer in the U.S.A.: 20 Best Vacation Destinations

HuffPost Canada: 9 Global Destinations the Locals Can't Wait to Share With You

Lonely Planet: Here's How to Spend Six Weeks Travelling Around Wyoming in a Tiny House

Condé Nast Traveler: Is Wyoming The Most Feminist State Ever?

Big Horn Radio Network: Tiny House to Tour Wyoming

Travel + Leisure: These Car-free National Park Paths are a Cyclist's Dream 

The Seattle Times: Solar Eclipse Mania Spurs Festivals, Tours, Sold-out Hotels

Fodor's Travel: 11 Amazing Places to See the Solar Eclipse in August

MSN: 11 Amazing Places to See The Solar Eclipse in August

Men's Fitness: The Mighty American Road Trip: Get Your Adrenaline Pumping on this Wild Ride Through the Rocky Mountain West

USA Today: 50 States: 50 Hidden Restaurants and Bars

Men's Journal: The 19 Best Places to Catch the Great American Solar Eclipse

Wyoming Public Media: Tourism Income Great in 2016...But Will Travel Bans Hurt in 2017? 

Reach + Editorial Value  

The Wyoming Office of Tourism measures its earned media by reach, the number of potential readers/viewers of the placement and editorial value, as well as the estimated value of the placement for the Wyoming tourism brand. A summary of the year-to-date earned media results are below. 

Year-to-Date Reach (Circulation and UVM) and Editorial Value 

*This year-to-date number includes domestic (through April 2017) and international (through March 2017) media coverage

Reach: 396,115,270

Editorial Value: $6,441,774.38

April 2017

*This includes domestic media coverage

Reach: 146,433,434

Editorial Value: $1,792,636.14

Wyoming in the News 

Fox News: Spring Skier's Delight: Weekend Snow on Tap for Colorado, Wyoming 

Travel Pulse: Instagram Knows Where You Should Travel