2015-16 Winter Campaign Launched

The Wyoming Office of Tourism's winter advertising campaign has launched for  the 2015-2016 season!

The winter digital campaign will run from October 5 through February 28 and  garner 109 million impressions. This is the last season for the Roam Free  campaign, so we are maximizing our investment in all successful campaign assets  from the 2014-2015 winter season, including the winter.wyomingtourism.org  microsite, the Winter In Wyoming inspirational video featuring Travis Rice, and  the winter sweepstakes to Jackson Hole Mountain Resort. The digital ads have  been refreshed, and traffic will be directed to the website and the winter sweepstakes sign-up page.

Media Buy Summary

2015-16 Winter Media Plan

We will be utilizing a mix of media to build brand awareness and support  measurable lead growth through the sweepstakes sign ups. Target audience  includes affluent consumers with an interest in winter travel and winter  sports. There will be a national broadcast exposure through a portion of the ad  buy, and the following geographic markets will be targeted:

Geographic Markets
Dallas/Fort Worth
Salt Lake City

Winter Sweepstakes Highlights 4 days and 4 nights for 2 in Jackson Hole Jackson Hole Mountain Resort lift tickets for 22 custom Libtech snowboards signed by Travis Rice (Note: the sweepstakes does not include snowboarding with Travis Rice this  year.)

Ads will include online display, mobile, email, digital radio, video, social  media and paid search ads. (Click on the images below to preview the subtle annimation within each banner ad.)

2015 16 Winter Cowboy 728X90 Screenshot

2015 16 Winter Adventure 160X600 Screenshot  2015 16 Winter Sweeps 300X600 Screenshot  

2015 16 Winter Hashtag 300X250 Screenshot

Contact Brand Integration Sr. Manager Kristin Phipps at 307-777-2887 for more information.