2015-16 Winter Campaign Launched
The Wyoming Office of Tourism's winter advertising campaign has launched for the 2015-2016 season!
The winter digital campaign will run from October 5 through February 28 and garner 109 million impressions. This is the last season for the Roam Free campaign, so we are maximizing our investment in all successful campaign assets from the 2014-2015 winter season, including the winter.wyomingtourism.org microsite, the Winter In Wyoming inspirational video featuring Travis Rice, and the winter sweepstakes to Jackson Hole Mountain Resort. The digital ads have been refreshed, and traffic will be directed to the website and the winter sweepstakes sign-up page.
Media Buy Summary
We will be utilizing a mix of media to build brand awareness and support measurable lead growth through the sweepstakes sign ups. Target audience includes affluent consumers with an interest in winter travel and winter sports. There will be a national broadcast exposure through a portion of the ad buy, and the following geographic markets will be targeted:
Salt Lake City
Winter Sweepstakes Highlights 4 days and 4 nights for 2 in Jackson Hole Jackson Hole Mountain Resort lift tickets for 22 custom Libtech snowboards signed by Travis Rice (Note: the sweepstakes does not include snowboarding with Travis Rice this year.)
Ads will include online display, mobile, email, digital radio, video, social media and paid search ads. (Click on the images below to preview the subtle annimation within each banner ad.)
Contact Brand Integration Sr. Manager Kristin Phipps at 307-777-2887 for more information.