Australia and New Zealand are two of The Growth Markets for Wyoming. The classification as growth is due to their increasing number of visitors to the United States as well as the relatively new relationships being built with the top media and travel trade. Wyoming has had representation actively promoting in Australia since 1990 and with the recent increase in airline lift and the value of the Australian dollar compared to the US dollar, those efforts have been paying off heavily. As with any market it is important that WOT focuses its efforts on reaching the travel trade that best match the available Wyoming product in terms of time, cost, and interest.
Australia/NZ Market Blueprint
Australia Consumer Website