Target Markets

The mission of the Wyoming Office of Tourism is to encourage economic growth and enhance the quality of life in Wyoming by promoting the state as a vacation destination to both domestic and international audiences including the Americas, Europe, Oceania and Asia.  Some of these audiences are reached through in-market representatives such as Fieldstar International for the Japan market and Rocky Mountain International (RMI) for the Europe, Nordic and Oceania regions.

Marketing efforts by the Wyoming Office of Tourism are key to accomplishing this mission.  We strive to use our finite marketing dollars to their highest potential by efficiently delivering messages that highlight Wyoming’s abundant outdoor recreation, rich cultural heritage, significant national historic sites, pristine national parks and stunning natural beauty.  The Wyoming Office of Tourism targets high yield, experience-hungry travelers, who are likely to be receptive to our marketing communications and the product that is available in Wyoming.

Image Mia6.jpg – caption:  Tour operators from Germany, Netherlands, France, Italy and Los Angeles experienced Wyoming at a RMI Round-up post-FAM. (IMAGE WON'T LOAD)