Brand USA (BUSA) was established by the Travel Promotion Act to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA.
Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include fostering understanding between people and cultures; creating jobs essential to the economy.
The organization's activities are funded at no cost to U.S. taxpayers through a combination of private-sector investment and matching funds collected by the U.S. Government from international visitors who come to the U.S. under the Visa Waiver Program.
Through its call-to-action - Visit The USA - Brand USA inspires travelers to explore the United States of America’s boundless possibilities.
Brand USA plays a unique role as the nation’s first cooperative destination marketing organization. We focus our efforts on delivering programs and platforms that increase awareness and enhance the image of the United States among worldwide travelers in order to influence intent to travel to the United States and, most importantly, visitation and spend. In addition to promoting the United States as a premier travel destination through consumer and travel trade marketing, advertising, events and promotions, we work with the Federal government to communicate US entry and security processes that will help make the journey to and into the United States easier and more welcoming. And as we welcome millions of new international visitors, we make our country stronger—creating jobs essential to the economy and providing opportunities for millions of Americans.
* Information acquired at www.thebrandusa.com
Wyoming Office of Tourism/Brand USA Co-Ops:
Wyoming Stakeholders/Brand USA Co-Ops