Why Tourism Matters


Tourism is the second largest industry in the State of Wyoming. Visitors stimulate the local economy and benefit hotels, meeting facilities, attractions, restaurants, cultural institutions, tour companies, transportation providers, local farmers, and countless other businesses.

  • Travel spending by all domestic and international visitors grew to just under $3.4 billion in 2015.
  • The state's tourism industry supported just under 32,000 full and part-time jobs, a number that has risen 7.7% in the past 10 years and represents 12% of the state's total workforce.
  • Without the travel generated tax revenues, each household in Wyoming would have had to pay an additional $730 in taxes.
  • Overnight leisure tourism continued to grow in 2015 and Wyoming welcomed a record 10.5 million overnight visitors. This represents an 4.2% increase from 2014.
  • Visitor spending directly affects Wyoming's economy by generating $175 million in local and state tax revenues. [2]
    • Source: SMARI, 2015 Overnight Visitor Profile Research Click here for the full report
    • Source: Dean Runyan Associates, Preliminary Report, January 2016

The Power of U.S. Travel

The importance of the U.S. travel industry to the U.S. economy

  • $2.1 trillion- Economic output generated by domestic and international visitors (includes $927.9 billion in direct travel expenditures that spurred an additional $1.2 trillion in other industries).
  • $928.1 billion- Domestic and international traveler expenditures in the U.S.
  • 15 million- American jobs supported by travel expenditures (includes 8 million directly in the travel industry and 7 million in other industries).
  • $221.7 billion- Wages shared by American workers directly employed by travel.
  • $141.5 billion- Tax revenue from travel spending for federal, state and local governments.
  • #7- Where travel ranks in terms of employment compared to other major private industry sectors.

About the U.S. Travel Association

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.1 trillion in economic output and supports 15 million American jobs. U.S. Travel's mission is to increase travel to and within the United States.

Unless otherwise noted, data is sourced: The U.S. Travel Association. Economic impact data are based on domestic and international travel. The Travel Economic Impact Model describes the model U.S. Travel uses to produce these estimates.

Learn more about the importance of U.S. travel/U.S. Travel Association

Project: Time Off

Project: Time Off aims to shift culture so that using personal time off is not considered frivolous, but essential to strengthening families and improving personal health, a business investment with proven returns, and an economic necessity. Americans fail to use 429 million vacation days every year!

Click here to learn more about Project: Time Off