Tourism Matters for Wyoming

Tourism Matters


Tourism is BIG business in Wyoming. Ongoing advocacy and education efforts play a critical role in helping to ensure that policy makers, residents and visitors are aware of the impact that tourism plays in economic and social prosperity for Wyoming.

Tourism is the second largest industry in the State of Wyoming. Visitors stimulate the local economy and benefit hotels, meeting facilities, attractions, restaurants, cultural institutions, tour companies, transportation providers, local farmers, and countless other businesses.

2016 Preliminary WY Travel Generated Impacts 

  • Domestic and international visitors in Wyoming spent $3.2 billion in 2016.
  • The state's tourism industry supported 31,500 full and part-time jobs, a number that represents 13% of Wyoming's workforce.
  • Wyoming welcomed 8.6 million overnight visitors.
  • Visitor spending directly affects Wyoming's economy by generating $170 million in local and state tax revenues.

Source: Dean Runyan Associates, Preliminary Travel Impact Report, January 2017 Click here for the report

The Power of U.S. Travel

The importance of the U.S. travel industry to the U.S. economy

  • $2.1 trillion- Economic output generated by domestic and international visitors (includes $947.1 billion in direct travel expenditures that spurred an additional $1.2 trillion in other industries). 
  • 15.1 million- American jobs supported by travel expenditures
  • $147.9 billion- Tax revenue from travel spending for federal, state and local governments.
  • #7- Where travel ranks in terms of employment compared to other major private industry sectors.

About the U.S. Travel Association

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.1 trillion in economic output and supports 15 million American jobs. U.S. Travel's mission is to increase travel to and within the United States.

Unless otherwise noted, data is sourced: The U.S. Travel Association. Economic impact data are based on domestic and international travel. The Travel Economic Impact Model describes the model U.S. Travel uses to produce these estimates.

» Click here to learn more about the importance of U.S. travel and the U.S. Travel Association

Project: Time Off

Project: Time Off aims to shift culture so that using personal time off is not considered frivolous, but essential to strengthening families and improving personal health, a business investment with proven returns, and an economic necessity.

Americans failed to use 658 million vacation days in 2015!

» Click here to learn more about Project: Time Off

Western States Tourism Policy Council 

The mission of the Western States Tourism Policy Council is to foster and encourage a positive environment for travel and tourism by serving as a forum to identify, research, analyze, and advocate the travel and tourism related issues of public policy and opinion in the Western United States.

» Click here to learn more about the Western States Policy Council