Tourism Matters for Wyoming

Tourism Matters


Tourism is BIG business in Wyoming. Ongoing advocacy and education efforts play a critical role in helping to ensure that policy makers, residents and visitors are aware of the impact that tourism plays in economic and social prosperity for Wyoming.

Tourism is the second largest industry in the State of Wyoming. Visitors stimulate the local economy and benefit hotels, meeting facilities, attractions, restaurants, cultural institutions, tour companies, transportation providers, local farmers, and countless other businesses.

2015 Travel Generated Impacts 

  • Domestic and international visitors in Wyoming spent $3.3 billion in 2015.
  • The state's tourism industry supported nearly 32,000 full and part-time jobs, a number that represents 12% of Wyoming's workforce.
  • Without the travel generated tax revenues, each household in Wyoming would have had to pay an additional $730 in taxes.
  • Overnight visitation continued to grow in 2015 and Wyoming welcomed a record 10.5 million visitors.  This represents an 4.2% increase from 2014. [1]
  • Visitor spending directly affects Wyoming's economy by generating $170 million in local and state tax revenues. [2]

[1] Source: SMARI, 2015 Overnight Visitor Profile Research  Click here to view the full report

[2] Source: Dean Runyan Associates, Travel Economic Impact Report- County Breakouts, April 2016 Click here to view the full report

The Power of U.S. Travel


The importance of the U.S. travel industry to the U.S. economy

  • $2.1 trillion- Economic output generated by domestic and international visitors (includes $927.9 billion in direct travel expenditures that spurred an additional $1.2 trillion in other industries). 
  • $928.1 billion- Domestic and international traveler expenditures in the U.S.
  • 15 million- American jobs supported by travel expenditures (includes 8 million directly in the travel industry and 7 million in other industries).
  • $221.7 billion- Wages shared by American workers directly employed by travel.
  • $141.5 billion- Tax revenue from travel spending for federal, state and local governments.
  • #7- Where travel ranks in terms of employment compared to other major private industry sectors.

About the U.S. Travel Association

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.1 trillion in economic output and supports 15 million American jobs. U.S. Travel's mission is to increase travel to and within the United States.

Unless otherwise noted, data is sourced: The U.S. Travel Association. Economic impact data are based on domestic and international travel. The Travel Economic Impact Model describes the model U.S. Travel uses to produce these estimates.

» Click here to learn more about the importance of U.S. travel and the U.S. Travel Association

Project: Time Off

Project: Time Off aims to shift culture so that using personal time off is not considered frivolous, but essential to strengthening families and improving personal health, a business investment with proven returns, and an economic necessity.

Americans failed to use 658 million vacation days in 2015!

» Click here to learn more about Project: Time Off

Western States Tourism Policy Council 

The mission of the Western States Tourism Policy Council is to foster and encourage a positive environment for travel and tourism by serving as a forum to identify, research, analyze, and advocate the travel and tourism related issues of public policy and opinion in the Western United States.

» Click here to learn more about the Western States Policy Council