WOT has created industry toolkits for industry partners to use to leverage and support a variety of WOT campaign and program efforts in their own marketing efforts.
2017 Solar Eclipse Toolkit
For the first time since 1918, a total solar eclipse is coming to Wyoming! On August 21, 2017, the eclipse will make its way across the beautiful Wyoming skies. Astronomers and eclipse enthusiasts from around the world are making their plans to convene in Wyoming to experience one of the most breathtaking sights on earth in one of the most beautiful places on the planet.
As an industry leader, this is an incredible opportunity to get your community on the map and to capture the attention of visitors for repeated visitation in the years to come!
WOT has created this toolkit as a source to assist you with your Solar Eclipse planning.
2017 Summer Regional Toolkit
Access regional descriptions and highlights, visual assets, social media, and visitor services offered in your region. Not sure what region you are in? Find out here.
Road Trip Sticker Campaign
The Road Trip Campaign is back for 2017 and it's an exciting way to engage with both visitors and locals!
This year WOT will produce 5 stickers total in 2017 and industry partners produced their own as well.
-4 Route Stickers- Black to Yellow; Park to Park; Rockies to Tetons; Salt to Stone
-1 Total Solar Eclipse sticker
There are 2 levels of partnership opportunities in 2017:
Level 1- Approved Distribution Partner (Last day to commit: February 20, 2017)
Level 2- Custom Illustration Partner (Last day to commit: February 20, 2017)
Note- You may pay to reprint your 2016 stickers
2017 National Travel and Tourism (NTTW) Toolkit
The 2016 Dean Runyan final travel impact numbers are in and within the toolkit you will find a county-specific one pager titled, "Travel Is An Economic Engine" that will help with your NTTW advocacy efforts.
NEW WY TRAVEL IMPACT TOOL:
Under the "Research & Reports" section of this website, you will find a new travel impact tool, which includes a county breakout map of Wyoming so industry leaders will be able to easily access county-specific stats.
For more information about toolkits please contact:
Brand Partnerships Sr. Coordinator