WOT provides a variety of co-op opportunities to industry partners. Co-ops are available through the marketing campaign, search engine marketing (SEM), technical assistance and research. These Co-ops allow industry partners to participate in campaigns and research and at discounted price.
Click here to review the Industry Program Catalog, which encompasses the Industry Partnership Guide that has been developed as a resource to help partners leverage and maximize the impact of the Wyoming Office of Tourism's programs through a progressive development approach.
Teaming up with WOT in the Co-ops takes your advertising message to markets strategically chosen for distribution. These markets are proven for WOT and make the bulk of the target markets WOT is reaching with the advertising campaign.
Root Sports Summer Events Co-Op
This summer, the Wyoming Office of Tourism is partnering with Root Sports to promote Wyoming, and Wyoming events, to a targeted regional market to increase awareness and drive incremental travel throughout the summer. With this media buy, Wyoming advertising will be running during all Colorado Rockies games for the 2017 season beginning in early April and running through September.
With WOT’s investment in this program, we are opening up the opportunity for our destination partners to utilize this co-branded platform to promote your own local events.
WYOMING OFFICE OF TOURISM (WOT) TECHNICAL ASSISTANCE CO-OP PROGRAM (TACP)
UPDATE: Stay tuned for the 2017/2018 TACP guidelines in the new fiscal year in July/August.
2016/2017 TACP Funding:
The Wyoming Office of Tourism is excited to announce that the 2016/2017 FY round of funding for the Technical Assistance Co-op Program (TACP) is now available. The TACP is designed to support and facilitate projects that contribute to the development of the tourism industry statewide. The intent of the TACP is to fund a larger variety of projects that directly support WOT's strategic areas of focus.
(Examples include: visitor way-finding signage, marketing research initiatives to drive tourism development strategies and the implementation of visitor service or customer service training)
*Please see the Technical Assistance Co-op Program Guidelines for more details.
In this round of funding, WOT will award up to $5,000 per project based on eligibility. This Co-op requires a 50% cash match on behalf of the applicant and will be awarded on a reimbursable basis.
Applications are accepted between August 1, 2016 - April 1, 2017 and projects are evaluated upon receipt and awarded until TACP funds are expended.
To Note- WOT requires that anyone who applies for the Co-op program consults with their local tourism authority regarding their project and, in turn, will be required to submit a letter of recommendation from them that shows their support of the project idea.
For more information contact:
Industry Relations Manager