Strategic Partnerships Information
The Wyoming Office of Tourism's Strategic Partnerships team directs corporate and non-traditional partnership developments aimed at maximizing opportunities, delivering value to Wyoming visitors and raising the visibility of the Wyoming brand.
Sinclair Oil Corporation Partnership
The Wyoming Office of Tourism announced a co-marketing partnership with Sinclair Oil Corporation, the partnership celebrates the centennials of both Wyoming's iconic National Park Service sites and Sinclair while also paying homage to the Sinclair Dinosaur and the state's numerous paleontology sites.
- Four stickers were created that feature Yellowstone National Park, Grand Teton National Park, Devils Tower National Monument and Wyoming's paleontology history. Visitors can then redeem the back of any of the four stickers for a free coloring book and crayons at select Sinclair service stations throughout Wyoming.
- The partnership includes a custom map that highlights 18 of Wyoming's paleontology related attractions and 24 Sinclair service stations. Visitors can use the maps to plan road trip routes throughout the state and stop by dinosaur-related museums, dig sites and trails along the way.
- Maps are available at Wyoming visitor centers and select Sinclair service stations.
"We are thrilled to honor two timeless brands in the National Park Service and Sinclair Oil while also benefiting our visitors with keepsakes to commemorate their trip to Wyoming in this celebratory year," said Diane Shober, Executive Director of the Wyoming Office of Tourism. "It is our hope that visitors use this opportunity to further immerse themselves into the beautiful scenery and paleontological history that help shape an authentic Wyoming experience."
"As a local company, we recognize the important role the tourism industry and visitors play in Wyoming. Our partnership with Wyoming Office of Tourism is an outstanding way for us to mark Sinclair's centennial anniversary and that of the National Park Service," said Jack Barger, vice president of Marketing and Supply of Sinclair Oil Corporation. "Sinclair stations are a welcoming stop for visitors as they travel around the state, and we're proud of the role we play in the visitor's experience."
Please visit TravelWyoming.com/map for more information on participating Sinclair stations and sticker distribution locations.
About Sinclair Oil Corporation
Sinclair is a privately held Wyoming company with executive offices in Salt Lake City, Utah. Sinclair owns and operates two refineries in Wyoming along with a network of both crude oil and finished product pipelines and terminals in the Rocky Mountain and midcontinent regions. The company markets fuel in 25 states, supplying high-quality fuels to more than 1,300 branded stations, featuring DINOCARE TOP TIER™ Gasoline. Sinclair Oil and Gas Company manages its exploration and production portfolios by participating in major oil and gas development projects in the U.S. Other affiliates include The Grand America Hotel in Salt Lake City, the Little American Hotel chain, The Westgate Hotel in San Diego, Sun Valley Resort in Idaho, and Snowbasin Resort in Utah. For more information, visit www.sinclairoil.com and follow the brand on Facebook, Twitter and Instagram.
The Wyoming Office of Tourism (WOT) leveraged a partnership with Disney/Pixar to be the official destination partner for the feature film, “The Good Dinosaur.” WOT was able to market with Disney/Pixar due to the films inspiration drawn from Wyoming’s diverse and larger than life landscapes.
Inspired in part by Wyoming’s incredible natural setting, artists at Pixar infused a great deal of detail into the film’s environments. Landscapes such as the Teton Mountain Range, Yellowstone National Park, deserts and grasslands are all represented along with Wyoming-like weather, steam vents and fall color. Additionally, the film features an Apatosaurus – a type of dinosaur that roamed Wyoming in pre-historic times. A skeleton of the Apatosaurus is on display at the University of Wyoming Geological Museum.
WOT secured the placement of a branded short film in the Bonus Feature menu on the DVD highlighting the Wyoming Dinosaur Center in Thermopolis, WY. To check out this special bonus feature, select “Sneak Peaks” from the bonus menu on your DVD.
- Over 4 million DVD’s were produced that included this feature
- 41.3 million household impressions generated by TV
- 60.7 million household impressions generated by radio campaign
- 12.3 million impressions generated by digital media campaign
For more information contact:
Strategic Partnerships Senior Manager