Paid Media Strategy
Each year WOT is charged with setting and achieving goals that complement the greater tourism strategic plan. Paid media advertising is a big part of that plan.
Media planning and buying is approached with an eye to the marketing goals and how best to achieve set media goals. From a disciplined methodology of researched based decisions, we identify how best to evaluate the marketing and media considerations that determine the most effective approach to setting media goals, strategy and tactics.
Summer 2016 Media Buy:
- View the 2017 Summer Media Plan as reference for your own media planning below:
WOT Master Content Calendar:
- View the Content Calendar Summary
- Note: this document will be updated on a monthly basis and is subject to change.
For more marketing research information, visit the Research & Reports section on the website to view Annual Reports such as the SMARI Overnight Visitor Profile, the SMARI Advertising Awareness, the SMARI Advertising Effectiveness ROI, the WY Economic Impact Report and the OTJ Full Report.